Meta has rolled out a fresh set of AI-powered tools aimed at helping advertisers design more engaging and personalized promotional content. These new features include the ability to turn images into short videos, brand-focused image generation, AI-powered chat assistants, and tools that enhance shopping experiences within ads.
One of the standout additions is Meta’s video creation feature, which allows businesses to transform multiple images into animated video clips. These clips can include music and text, making it easier for advertisers to produce dynamic visual content without needing video editing skills. Because the videos are short, they’re less likely to appear distorted or lose quality, a common issue in longer AI-generated videos.
Currently, this feature is being tested with select business partners.
Another tool in development is “Video Highlights,” which uses AI to identify the most important parts of a video. Viewers will be able to jump directly to these key scenes, guided by short phrases and image previews chosen by the system. This can help businesses convey their product value more clearly and keep viewers engaged.
Meta is also enhancing its AI image creation tools. Advertisers will now be able to insert their logos and brand colors directly into the images generated by AI. This ensures that their brand identity stays consistent across all marketing content. Additionally, AI-generated ad text can now reflect the personality or style of the brand, offering a more customized tone in promotions.
Another major update is the introduction of “Business AIs”, specialized chat assistants embedded within ads. These bots are designed to answer common customer questions about a product or service. Available in both text and voice formats, these virtual assistants aim to improve customer interaction by addressing queries instantly and guiding users toward making a purchase.
Meta is also experimenting with new features like clickable call-to-action (CTA) stickers for Stories and Reels ads, and virtual try-on tools that use AI to display clothing on digital models of various body types.
These developments are part of Meta’s broader push to make advertising more efficient through automation. The company’s Advantage+ ad system is already showing results, with Meta reporting a 22% average increase in return on ad spend (ROAS) for brands using this approach. Advantage+ uses AI to analyze user behavior, optimize ad formats, and identify potential customers based on real-time data.
While AI is unlikely to replace human creativity entirely, these tools can simplify the ad creation process and help brands connect with their audiences more effectively.
Pig Butchering is a “form of investment fraud in the crypto space where scammers build relationships with targets through social engineering and then lure them to invest crypto in fake opportunities or platforms created by the scammer,” according to The Department of Financial Protection & Innovation.
Pig butchering has squeezed billions of dollars from victims globally. Cambodian-based Huione Group gang stole over $4 billion from August 2021 to January 2025, the New York Post reported.
Individuals should watch out for certain things to avoid getting caught in these extortion schemes. Scammers often target seniors and individuals who are not well aware about cybercrime. The National Council on Aging cautions that such scams begin with receiving messages from scammers pretending to be someone else. Never respond or send money to random people who text you online, even if the story sounds compelling. Scammers rely on earning your trust, a sob story is one easy way for them to trick you.
Another red flag is receiving SMS or social media texts that send you to other platforms like WeChat or Telegram, which have fewer regulations. Scammers also convince users to invest their money, which they claim to return with big profits. In one incident, the scammer even asked the victim to “go to a loan shark” to get the money.
Last year, Meta blocked over 2 million accounts that were promoting crypto investment scams such as pig butchering. Businesses have increased efforts to combat this issue, but the problem still very much exists. A major step is raising awareness via public posts broadcasting safety tips among individuals to prevent them from falling prey to such scams.
Organizations have now started releasing warnings in Instagram DMs and Facebook Messenger warning users about “potentially suspicious interactions or cold outreach from people you don’t know”, which is a good initiative. Banks have started tipping of customers about the dangers of scams when sending money online.
Many people are changing their social media habits and opting out of many services. Facebook has witnessed a large exodus of users deserting the platform after the announcement in March that Meta was terminating the independent fact-checking on its platform. However, fact-checking has been replaced with community notes, letting users make changes to potentially false/misleading information.
Users having years of photos and posts on Facebook are confused about how to collect their data before removing their accounts. If you also feel the same problem, this post will help you delete Facebook permanently, while taking all your information on the way out.
For users who do not want to be on Facebook anymore, deleting their account is the only way to completely remove yourself from the platform. If you are not sure, deactivating your account allows you to have some life off of Facebook without account deletion.
Make sure to remove third-party Facebook logins before deleting your account.
Third-party apps like DoorDash and Spotify allow you to log in using your Facebook account. This lets you log in without remembering another password, but if you’re planning on deleting Facebook, you have to update your login settings. That is because if you delete your account, there will not be another Facebook account for the user to log in through.
Fortunately, there is another simple way to find which of your sites and applications are connected to Facebook and delete them before removing your account. Once you disconnect from other websites and applications from Facebook, you will need to adjust how you login to them.
Users should try specific applications and websites to set new passwords or passkeys or log in via a single-service sign-on option, such as Google.
If you want to stay away from Facebook, you have two choices. Either delete your account permanently, or you can disable it temporarily to deactivate it.
WhatsApp has introduced ‘Private Processing,’ a new tech that allows users to use advanced AI features by offloading tasks to privacy-preserving cloud servers, without exposing their chat to Meta. Meta claims even it cannot see the messages while processing them. The system employs encrypted cloud infrastructure and hardware-based isolation without making it visible to anyone, even Meta, or processing data.
For those who decide to use Private Processing, the system works in an obscure verification via the user’s WhatsApp client to confirm the user’s validity.
Meta claims this system keeps WhatsApp’s end-to-end encryption intact while offering AI features in chats. However, the feature currently applies only to select use cases and excludes Meta’s broader AI deployments, including those used in India’s public service systems.
Private processing employs Trusted Execution Environments (TEEs) — safe virtual machines that use cloud infrastructure to keep AI requests hidden.
According to Meta, the Private processing is a response to privacy questions around AI and messaging. WhatsApp has now joined other companies like Apple that have introduced confidential AI computing models in the previous year. “To validate our implementation of these and other security principles, independent security researchers will be able to continuously verify our privacy and security architecture and its integrity,” Meta said.
It is similar to Apple’s private cloud computing in terms of public transparency and stateless processing. Currently, however, WhatsApp is using them only for select features. Apple, on the other hand, has declared plans to implement this model throughout all its AI tools, whereas WhatsApp has not made such claims, yet.
WhatsApp says, “Private Processing uses anonymous credentials to authenticate users over OHTTP. This way, Private Processing can authenticate users to the Private Processing system but remains unable to identify them.”