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Zimperium Warns of Rising Mobile Threats Over Public WiFi During Summer Travel

 

Public WiFi safety continues to be a contentious topic among cybersecurity professionals, often drawing sarcastic backlash on social media when warnings are issued. However, cybersecurity firm Zimperium has recently cautioned travelers about legitimate risks associated with free WiFi networks, especially when vigilance tends to be low. 

According to their security experts, devices are particularly vulnerable when people are on the move, and poorly configured smartphone settings can increase the danger significantly. While using public WiFi isn’t inherently dangerous, experts agree that safety depends on proper practices. Secure connections, encrypted apps, and refraining from installing new software or entering sensitive data on pop-up login portals are essential precautions. 

One of the most critical tips is to turn off auto-connect settings. Even the NSA has advised against automatically connecting to public networks, which can easily be imitated by malicious actors. The U.S. Federal Trade Commission (FTC) generally considers public WiFi safe due to widespread encryption. 

Still, contradictory guidance from other agencies like the Transportation Security Administration (TSA) urges caution, especially when conducting financial transactions on public hotspots. Zimperium takes a more assertive stance, recommending that companies prevent employees from accessing unsecured public networks altogether. Zimperium’s research shows that over 5 million unsecured WiFi networks have been discovered globally in 2025, with about one-third of users connecting to these potentially dangerous hotspots. 

The concern is even greater during peak travel times, as company-issued devices may connect to corporate networks from compromised locations. Airports, cafés, rideshare zones, and hotels are common environments where hackers look for targets. The risks increase when travelers are in a hurry or distracted. Zimperium identifies several types of threats: spoofed public networks designed to steal data, fake booking messages containing malware, sideloaded apps that mimic local utilities, and fraudulent captive portals that steal credentials or personal data. 

These techniques can impact both personal and professional systems, especially when users aren’t paying close attention. Although many associate these threats with international travel, Zimperium notes increased mobile malware activity in several major U.S. cities, including New York, Los Angeles, Seattle, and Miami, particularly during the summer. Staying safe isn’t complicated but does require consistent habits. Disabling automatic WiFi connections, only using official networks, and keeping operating systems updated are all essential steps. 

Using a reputable, paid VPN service can also offer additional protection. Zimperium emphasizes that mobile malware thrives during summer travel when users often let their guard down. Regardless of location—whether in a foreign country or a major U.S. city—the risks are real, and companies should take preventive measures to secure their employees’ devices.

5 Cybersecurity Myths Undermining Your Business Resilience

 


Decades ago, even multinational companies operated efficiently without screens or digital systems. Cyberattacks weren’t on anyone’s radar.

Today, technology is the backbone of nearly every business—and with it comes an evolving set of risks. Yet persistent misconceptions still prevent leaders from proactively safeguarding their operations. Here are five of the most damaging myths—and why addressing them is imperative.

1. “Cybercrime only happens to others”

It’s a common mindset to assume cyberattacks won’t happen to you. In reality, incidents have surged over 300% since 2021, as reported in the Microsoft Digital Defense Report.

“A bad actor, thousands of kilometers away, can stop all the farm’s robots cold. Stop the cows from being milked and send a nice email for a ransom.”

If your organization depends on connected systems—and generates revenue—you are inherently exposed.

2. “We’re too small to be attacked”

Many believe only large enterprises are targets. But cybercriminals operate sophisticated networks that indiscriminately attack thousands of businesses in parallel.

“Not lone fishermen, but fleets of trawlers capturing all they can, by the ton.”

Small and medium enterprises are often the primary targets simply because they outnumber large corporations—and are less prepared.

3. “We have nothing worth stealing”

If you run a business, you hold assets that cybercriminals value—financial data, customer records, intellectual property, and more.

“They will spend months in your systems… until they have figured out two things: what is important to you and how much you are willing (and able) to pay to get it back.”

Attackers exploit this intelligence to maximize leverage in a ransom scenario.

4. “Our data is safe in the cloud”

Cloud providers secure their infrastructure, but protecting your data is your responsibility.

“Picture that you are hiring a security company. They will guard the access to your lot… but they will not manage what happens inside your house.”

Relying solely on cloud providers without internal safeguards leaves critical gaps.

5. “We have adequate insurance”

Insurance can help recover losses—but it does not prevent attacks or mitigate immediate damage.

“Far better – and usually much cheaper – to avoid a fire than to recover from one.”

A robust strategy requires proactive defenses, detection, and response capabilities—not just financial coverage.

“I strongly believe in making cybersecurity accessible, so that all business owners are in a position to understand and support cybersecurity initiatives within their company.”

As a leader, it’s your responsibility to challenge outdated beliefs. If your business has valuable data, reputation, or revenue streams, you are a potential target.

Approach cybersecurity with the same diligence as locking your office doors. Your assets are worth protecting. Take proactive measures now—before an attack forces you to rebuild from scratch.