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Software-as-a-Service: Next Big Thing in Tech, Could be Worth $1 Trillion

Asia's third largest economy is ready for the next big frontier in tech: a new generation of software companies like Zoom or Slack.

 

Since the late 1980s, India has been a destination for low-cost, outsourced software and support services and that was the time when the labor force became a cost-effective solution for multinational companies globally. Historically, the labor arbitrage model has increased the country's wealth, also providing employment and fuelling urbanization. 

Because of the world pandemic, global industries are forced to increase their investment in digital infrastructure, boosting the influence of companies providing software-as-a-service, or SaaS. According to a KPMG survey, last year organizations spent an extra $15 billion per week on technology to improve safe remote working environments. 

While India’s software-as-a-service industry will be worth $1 trillion by 2030, it will also likely increase employment by nearly half a million new jobs, according to a recent report compiled by consulting firm McKinsey & Co. and SaaSBoomi, a community of industry leaders. 

SaaS companies are also known as "on-demand software" and Web-based/Web-hosted software facilitates applications that take care of the software. There are some best-known SaaS companies including Zoom (ZM), Salesforce (CRM), SAP Concur, and the messaging app Slack. 

SaaS has become a common delivery model for many business applications, including office software, messaging software, payroll processing software, DBMS software, management software, CAD software. 

According to the report, there are thousands of such companies in India, of which 10 are unicorns, their startups' worth is $1 billion in value. 

"This can be as big an opportunity as the IT services industry was in the 90s," said Girish Mathrubootham, CEO of Freshworks India’s best-known SaaS Company. Last month, the company (Freshworks) filed for an IPO, joining the league of other Indian unicorns that are going public this year.
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