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UEBA: A Smarter Way to Fight AI-Driven Cyberattacks

 



As artificial intelligence (AI) grows, cyberattacks are becoming more advanced and harder to stop. Traditional security systems that protect company networks are no longer enough, especially when dealing with insider threats, stolen passwords, and attackers who move through systems unnoticed.

Recent studies warn that cybercriminals are using AI to make their attacks faster, smarter, and more damaging. These advanced attackers can now automate phishing emails and create malware that changes its form to avoid being caught. Some reports also show that AI is helping hackers quickly gather information and launch more targeted, widespread attacks.

To fight back, many security teams are now using a more intelligent system called User and Entity Behavior Analytics (UEBA). Instead of focusing only on known attack patterns, UEBA carefully tracks how users normally behave and quickly spots unusual activity that could signal a security problem.


How UEBA Works

Older security tools were based on fixed rules and could only catch threats that had already been seen before. They often missed new or hidden attacks, especially when hackers used AI to disguise their moves.

UEBA changed the game by focusing on user behavior. It looks for sudden changes in the way people or systems normally act, which may point to a stolen account or an insider threat.

Today, UEBA uses machine learning to process huge amounts of data and recognize even small changes in behavior that may be too complex for traditional tools to catch.


Key Parts of UEBA

A typical UEBA system has four main steps:

1. Gathering Data: UEBA collects information from many places, including login records, security tools, VPNs, cloud services, and activity logs from different devices and applications.

2. Setting Normal Behavior: The system learns what is "normal" for each user or system—such as usual login times, commonly used apps, or regular network activities.

3. Spotting Unusual Activity: UEBA compares new actions to normal patterns. It uses smart techniques to see if anything looks strange or risky and gives each unusual event a risk score based on its severity.

4. Responding to Risks: When something suspicious is found, the system can trigger alerts or take quick action like locking an account, isolating a device, or asking for extra security checks.

This approach helps security teams respond faster and more accurately to threats.


Why UEBA Matters

UEBA is especially useful in protecting sensitive information and managing user identities. It can quickly detect unusual activities like unexpected data transfers or access from strange locations.

When used with identity management tools, UEBA can make access control smarter, allowing easy entry for low-risk users, asking for extra verification for medium risks, or blocking dangerous activities in real time.


Challenges in Using UEBA

While UEBA is a powerful tool, it comes with some difficulties. Companies need to collect data from many sources, which can be tricky if their systems are outdated or spread out. Also, building reliable "normal" behavior patterns can be hard in busy workplaces where people’s routines often change. This can lead to false alarms, especially in the early stages of using UEBA.

Despite these challenges, UEBA is becoming an important part of modern cybersecurity strategies.

Mata: Challenges in Data Transfer Between Countries May Affect Services


Meta, in a recent report, stated how its inability to transfer data "between countries and regions," where the company operates, may alter its ability to provide services to its users. The company added that this issue may further affect its financial results.

Apparently, Meta has been facing lawsuits in Europe and India, along with other jurisdictions for its 2016 and 2021 updates on WhatsApp on the basis of its service and privacy policy.

In a statement provided on Wednesday, Meta wrote, "If we are unable to transfer data between and among countries and regions in which we operate, or if we are restricted from sharing data among our products and services, it could affect our ability to provide our services, the manner in which we provide our services or our ability to target ads, which could adversely affect our financial results."

The multinational conglomerate further noted that countries like India and Turkey are apparently considering enacting legislation that requires local data storage and processing or is considering doing so already.

These legislative laws “could increase the cost and complexity of delivering our services, cause us to cease the offering of our products and services in certain countries, or result in fines or other penalties," the company said in Form 10-K.

The company has been under continuous legal and regulatory issues in a number of jurisdictions, one being India.

The Competition Commission of India is currently looking into the issue, investigating Meta for its alleged anti-competitive practices. Adding to this, the company is also facing lawsuits in regard to its unified payments interface (UPI) service WhatsApp Pay.

Amidst the ongoing investigations and legal actions, Amrita Mukherjee, Director, Legal, India operations, was purportedly fired by the corporation as part of a recent series of layoffs. The layoff has been a component of Meta's downsizing strategy, which was disclosed in March and will affect some 10,000 employees worldwide.

The issue is especially significant for Meta, since it has a weighty presence in India, with more than half a billion users utilizing its services.

The company's daily active users (DAUs) grew by 4% to 2 billion on average through December 2022 from the previous year, according to its annual report. The top three countries for DAU growth during that time were Bangladesh, the Philippines, and India.