X's new location feature has revealed that many high-engagement US political accounts, particularly pro-Trump ones, are actually operated from countries outside the United States such as Russia, Iran, and Kenya.
This includes accounts that strongly claim to represent American interests but are based abroad, misleading followers and potentially influencing US political discourse. Similarly, some anti-Trump accounts that seemed to be run by Americans are also found to be foreign-operated. For example, a prominent anti-Trump account with 52,000 followers was based in Kenya and was deleted after exposure.
The feature exposed widespread misinformation and deception as these accounts garner millions of interactions, often resulting in financial compensation through X's revenue-sharing scheme, allowing both individuals and possibly state-backed groups to exploit the platform for monetary or political gain.
Foreign influence and misinformation
The new location disclosure highlighted significant foreign manipulation of political conversations on X, which raises concerns about authenticity and trust in online discourse. Accounts that present themselves as authentic American voices may actually be linked to troll farms or nation-state actors aiming to amplify divisive narratives or to profit financially.
This phenomenon is exacerbated by X’s pay-for-play blue tick verification system, which some experts, including Alexios Mantzarlis from Cornell Tech, criticize as a revenue scheme rather than a meaningful validation effort. Mantzarlis emphasizes that financial incentives often motivate such deceptive activities, with operators stoking America's cultural conflicts on social media.
Additional geographic findings
Beyond US politics, BBC Verify found accounts supporting Scottish independence that are purportedly based in Iran despite having smaller followings. This pattern aligns with previous coordinated networks flagged for deceptive political influence. Such accounts often use AI-generated profile images and post highly similar content, generating substantial views while hiding their actual geographic origins.
While the location feature is claimed to be about 99% accurate, there are limitations such as the use of VPNs, proxies, and other methods that can mask true locations, causing some data inaccuracies. The tool's launch also sparked controversy as some users claim their locations are inaccurately displayed, causing breaches of user trust. Experts caution that despite the added transparency, it is a developing tool, and bad actors will likely find ways to circumvent these measures.
Platform responses and transparency efforts
X’s community notes feature, allowing users to add context to viral posts, is viewed as a step toward enhanced transparency, though deception remains widespread. The platform indicates ongoing efforts to introduce more ways to authenticate content and maintain integrity in the "global town square" of social media.
However, researchers emphasize the need for continuous scrutiny given the high stakes of political misinformation and manipulation.This new feature exposes deep challenges in ensuring authenticity and trust in political discourse on X, uncovering foreign manipulation that spans multiple political ends, and revealing the complexities of combating misinformation amid financial and geopolitical motives.