The feud began when earlier this week, Musk, in a series of tweets accused Apple of halting most of the advertisements and threatening to remove the platform from its App Store. He added that this situation had become “a battle for the future of civilization.”
However, Apple’s chief executive tweeted on Wednesday that “Tim was clear that Apple never consider doing so.” While he did not say whether Apple’s advertising was discussed in the meeting.
The meeting between the two CEOs as numerous companies have halted spending on advertisements on Twitter, due to concerns over Elon Musk’s content moderation plan.
This would apparently be a major setback for Twitter since Twitter relies on advertisements for the majority of its aggregate revenue.
On Monday, the Twitter CEO accused apple of “censorship,” while also criticizing its policies, particularly the levies it imposes on purchases made through its App Store. “Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?” said Musk.
Later, Musk updated his Twitter followers that he was meeting with Mr. Cook at Apple’s headquarters, adding in his tweet: “Good conversation. Among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.” Meanwhile, Apple has not made any official comment on the said meeting.
Weeks after Mr. Musk became the chief executive, Twitter lost at least half of its major advertisers. This estimates a loss of nearly $750 million to the social media giant, as reported by Media Matters, a non-profit watchdog.
Some of the major advertisers lost included General Mills and Pfizer. Musk as well acknowledged that this defection has resulted in a “massive drop” in revenue, with the company losing $4 million per day.
Apple, on the other hand, is consistently one of the major advertisers on the social network company, spending over $100 million annually, as reported by Bloomberg.
The action was taken in response to a number of accounts impersonating company giants receiving a blue tick, that previously indicated that the platform has verified the user as real.
A Twitter user claimed to be a drugs firm Eli Lilly and said "insulin was free". Twitter did not comment.
The incident added to the concerns about how Musk’s leadership has an impact on the spread of misinformation on the platform.
"We apologize to those who have been served a misleading message from a fake Lilly account," tweeted Eli Lilly, a few hours after the prank post went up on the internet on Thursday, reiterating the name of its real Twitter handle. Consequently, the firm’s shares fell up to 4% on Friday amid the confusion.
Max Burns, a US-based PR strategist says he had seen the fake accounts being impersonated as ‘verified user’ accounts with the verified blue tick badge, that was supposedly purchased via Twitter Blue posing as support accounts for existing airlines and asking users who were trying to contact them on Twitter to direct message the fake accounts instead.
"How long until a prankster takes a real passenger's ticket information and cancels their flight? Or takes their credit card info and goes on a spending spree?" he said. "It will only take one major incident for every airline to bail on Twitter as a source of customer engagement."
Adding to the confusion, these fake verified accounts could put advertisers in major difficulties, who have put their businesses with Twitter on hold. Musk's rocky run atop the platform laying off half its workforce and triggering high-profile departures has raised questions about its survivability.
The imposters could be a major setback, even if the fake accounts are taken down quickly.
They have created overwhelming reputation risk for placing advertising investments on the platform, says Lou Paskalis, longtime marketing, and media executive and former Bank of America head of global media. He adds that with the fake verified brand accounts, a picture emerges of a platform in disarray that no media professional would risk their career by continuing to make advertising investments on, and no governance apparatus or senior executive would condone if they did.
Twitter’s Latest CEO Warned Employees
Last month, Elon Musk made his $44 billion purchase of Twitter and swiftly set about overhauling the company.
Musk has fired roughly 3,700 employees, almost half of the firm’s former staff- and pushed the firm to concentrate on finding ways other than advertising to generate revenue.
His first email to employees warned, "The road ahead is arduous and will require intense work to succeed[...]Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn."
At Twitter, as we all know by now that a lot is going on. 50% of the employees were laid off after Elon Musk took over the business. A couple more top executives quit the firm as Musk implemented measures to make Twitter profitable.
In the aftermath of Elon Musk taking over Twitter, few users have been using alternative platforms. Mastodon is one of the biggest beneficiaries. But what is it? Let's read more about it.
In terms of appearance, Mastodon looks like Twitter, account users write "toots" (meaning posts), which be liked, re-posted, and replied to. The users can also follow each other. Beneath the surface, however, its working is different.
It is one of the reasons why the platform is getting a lot of users, but it has made some doubts for new users signing up. The platform is six years old, but its current rise is unbelievable, getting overwhelmed by new followers every day. Here's everything you want to know about it.
The first thing a user has to do after signing up is select a server, there are many. The themes vary from county, city, or interest- like UK, social, technology, gaming, etc.
It doesn't matter which server you are using, as you can follow users from any server, however, it gives you a familiar community that'll share similar content, the kind you might be interested in. Famous ones like social and UK- are currently running very slowly because of the high demand.
The server you select becomes part of your username, for instance, if you are using your current Twitter handle "XYZ" on a UK server, the username will be @xyzmastodonapp.uk. So here's your user address, the people can search it to find you on the app. If you're on the same server, you can find a person using their name, but if they are on another server, you will need their full address.
In this matter, it is different from Twitter, Mastodon will not recommend users you might be interested in. You can also look for hashtags.
Zoe Kleinman, writer at BBC says:
"This is a real hot potato. At the moment all the servers have their own moderation rules, and some have none. Some servers are choosing not to link to others that are full of bots or seem to have a high quantity of hateful content - this means they will not be visible to those on the servers where they are blocked. Posts can also be reported to the server owners."
In case of hate speech or illegal content, the owners can remove it, but it doesn't assure that the content is removed from everywhere.
If Mastodon continues to grow, it can become a major issue. There have already been cases of people being targeted via hateful content, and the use of homophobic harassment.
No, there are no ads. But you can promote your company or services, as there are no regulations. Mastodon also doesn't have a curated experience like Twitter, where you view posts on the basis of what your followers are talking about.
It depends on the server you are using, some ask for donations, as they don't get paid, however, a large part of it is free.