In recent years, sideloading apps, the practice of installing apps from sources outside of official app stores, has gained significant traction. While Android has always embraced this openness, Apple is now facing pressure to follow suit. 

This shift in dynamics is evident in the ongoing legal battle between Google and Epic Games, where Epic Games accuses Google of stifling competition by imposing high fees on app developers.

Google CEO Sundar Pichai has defended Google's stance, citing security concerns associated with sideloading apps. He emphasizes that Google's policies, exemplified by Android's diverse device designs, foster innovation and provide users with choices.

However, Pichai's emphasis on security raises eyebrows, as Android has always been known for its open-source nature and embrace of sideloading. His focus on potential malware infections seems to be a tactic to instill fear among users. In reality, Google's Play Protect feature is only a recent addition for screening sideloaded apps.

Critics argue that sideloading empowers Google with greater control over the apps users can access. While Google maintains that the Play Store provides the highest level of security, a study by Kaspersky Labs contradicts this claim, revealing that over 600 million malicious app downloads occurred from the Google Play Store in 2023 alone.

Apple's staunch opposition to sideloading stems from its desire to retain control over the app distribution process on iPhones. However, both Apple and Google are undoubtedly aware of the 30% commission they charge developers for hosting apps on their respective app stores. This hefty fee has driven companies like Epic Games to explore alternative distribution channels.

The debate over sideloading highlights the growing tension between app developers, app store operators, and users. As the battle for app distribution intensifies, it remains to be seen whether sideloading will become a mainstream practice or remain a niche alternative.