Amazon has finally identified a solution to counter ChatGPT. Earlier this week, the technology giant announced the launch of Q, a business chatbot powered by generative artificial intelligence.
The announcement, made in Las Vegas at the company's annual conference for its AWS cloud computing service, represents Amazon's response to competitors who have released chatbots that have captured the public's attention.
The introduction of ChatGPT by San Francisco startup OpenAI a year ago sparked a wave of interest in generative AI tools among the general public and industry, as these systems are capable of generating text passages that mimic human writing, such as essays, marketing pitches, and emails.
The primary financial backer and partner of OpenAI, Microsoft, benefited initially from this attention. Microsoft owns the rights to the underlying technology of ChatGPT and has used it to develop its own generative AI tools, called Copilot. However, competitors such as Google were also prompted to release their own versions.
These chatbots are the next wave of AI systems that can interact, generate readable text on demand, and even generate unique images and videos based on what they've learned from a massive database of digital books, online writings, and other media.
According to tech giant, Q can perform tasks like content synthesis, daily communication streamlining, and employee assistance with blog post creation. Businesses can get a customised experience that is more relevant to their business by connecting Q to their own data and systems, according to the statement.
Although Amazon is the industry leader in cloud computing, surpassing competitors Google and Microsoft, it is not thought to be at the forefront of AI research that is leading to advances in generative AI.
Amazon was ranked lowest in a recent Stanford University index that evaluated the transparency of the top 10 foundational AI models, including Titan from Amazon. Less transparency, according to Stanford researchers, can lead to a number of issues, including making it more difficult for users to determine whether they can trust the technology safely.
In the meantime, the business has continued to grow. In September, Anthropic, a San Francisco-based AI startup founded by former OpenAI employees, announced that Amazon would invest up to $4 billion in the business.
The tech giant has also been releasing new services, such as an update for its well-liked assistant Alexa that enables users to have conversations with it that are more human-like and AI-generated summaries of customer product reviews.
