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Here's Why Websites Are Offering "Ad-Lite" Premium Subscriptions

 

Some websites allow you to totally remove adverts after subscribing, while others now offer "ad-lite" memberships. However, when you subscribe to ad-supported streaming services, you do not get the best value. 

Not removing all ads

Ads are a significant source of income for many websites, despite the fact that they can be annoying. Additionally, a lot of websites are aware of ad-blockers, so outdated methods may no longer be as effective.

For websites, complete memberships without advertisements are a decent compromise because adverts aren't going away. The website may continue to make money to run while providing users with an ad-free experience. In this case, everybody wins. 

However, ad-lite subscriptions are not always the most cost-effective option. Rather than fully blocking adverts, you do not see personalised ads. While others may disagree, I can't see how this would encourage me to subscribe; I'd rather pay an extra few dollars per month to completely remove them. 

In addition to text-based websites, YouTube has tested a Premium Lite tool. Although not all videos are ad-free, the majority are. Subscribing makes no sense for me if the videos with advertisements are on topics I'm interested in. 

Using personal data 

Many websites will track your behaviour because many advertisements are tailored to your preferences. Advertisers can then use this information to recommend items and services that they believe you would be interested in.

Given that many people have been more concerned about their privacy in recent years, it's reasonable that some may wish to pay money to prevent having their data used. While this is occasionally the case, certain websites may continue to utilise your information even after you subscribe to an ad-lite tier. 

Websites continue to require user information in order to get feedback and improve their services. As a result, your data may still be used in certain scenarios. The key distinction is that it will rarely be used for advertising; while this may be sufficient for some, others may find it more aggravating. It is difficult to avoid being tracked online under any circumstances. You can still be tracked while browsing in incognito or private mode.

Use ad-free version

Many websites with ad-lite tiers also provide totally ad-free versions. When you subscribe to them, you will not receive any personalised or non-personalised advertisements. Furthermore, you frequently get access to exclusive and/or infinite content, allowing you to fully support your preferred publications. Rather than focussing on the price, evaluate how much value you'll gain from subscribing to an ad-free tier. It's usually less expensive than ad-lite. 

Getting an ad-lite membership is essentially the worst of everything you were attempting to avoid. You'll still get adverts, but they'll be less personal. Furthermore, you may see adverts on stuff you appreciate while paying for ad-free access to something you do not care about. It's preferable to pay for the complete version.