Meta Platforms, Inc. employees have reportedly initiated an internal campaign opposing the company's newly introduced workplace monitoring practices, according to recent reports.
Staff members at multiple Meta offices across the United States distributed flyers criticizing software that tracks employee computer activity. The monitoring tool records information such as cursor movement, mouse clicks, and navigation behavior while employees work.
The pamphlets were placed in common areas including meeting rooms, vending machine locations, and restrooms. Organizers urged coworkers to challenge what they described as an "Employee Data Extraction Factory."
The protest emerges just days before Meta is expected to reduce its workforce by approximately 10%, a move that has intensified concerns among employees about job stability. Many workers reportedly suspect that the monitoring system serves a broader purpose beyond measuring productivity. Some believe the collected behavioral data could be used to train artificial intelligence systems capable of automating workplace tasks.
In a statement emailed to Benzinga, Meta referenced its previous comments regarding AI training data. A company spokesperson defended the initiative, explaining that the information provides "real examples" of computer use that help improve AI agents designed to complete routine digital activities.
“There are safeguards in place to protect sensitive content and the data is not used for any other purpose,” the spokesperson added.
Employee dissatisfaction has reportedly grown amid Meta's ongoing workforce reductions, increased productivity monitoring, and strategic shift toward becoming a more AI-focused organization.
Earlier, during a company town hall, CEO Mark Zuckerberg stated that AI efficiency tools were not the main reason behind the planned job cuts.
The distributed flyers also highlighted employee rights under U.S. labor laws, indicating the beginning of broader organizing efforts within the company.
Meanwhile, reports suggest that Meta employees in the United Kingdom have started unionization efforts through United Tech and Allied Workers. Organizers have criticized what they called "draconian surveillance" measures and expressed concerns over the company's aggressive AI-driven direction.
On the market front, Meta shares finished Tuesday's trading session at $603.00, gaining 0.69%. The stock later slipped 0.18% in after-hours trading to $601.93.
According to Benzinga Edge Rankings, Meta ranks in the 89th percentile for growth performance. However, the company's stock has continued to display negative price momentum across short-, medium-, and long-term periods.
