U.S.-based fintech and data services firm 700Credit has confirmed a major data breach that compromised the personal information of at least 5.6 million individuals. The exposed data includes names, residential addresses, dates of birth, and Social Security numbers.
Headquartered in Michigan, 700Credit provides credit reporting, soft-pull prequalification, identity verification, fraud prevention, and compliance solutions to auto, RV, marine, and powersports dealerships nationwide. The company works with nearly 18,000 dealerships, integrating its services directly into dealer systems to access credit bureau data, conduct compliance screenings, and generate mandatory disclosures.
According to the company, the breach occurred in October and involved unauthorized access to personal data collected from dealerships between May and October 2025. The incident was disclosed through a notification posted on 700Credit’s website.
“700Credit regrets to inform you that our industry was attacked again by a bad actor who had unauthorized access to some of our personally identifiable information (PII) including name, address and social security number.” reads the data breach notification published by the company on its website. “The investigation is ongoing and most importantly there is no indication of any identity theft, fraud, or other misuse of information in relation to this event”
Following the discovery, 700Credit brought in external cybersecurity specialists who determined that the breach was confined to the application layer and did not compromise the company’s internal network or core operations. The firm has since notified affected dealers and begun outreach to impacted consumers.
The company also reported the incident to federal authorities, including the FBI and the Federal Trade Commission, and coordinated regulatory notifications on behalf of dealerships. It plans to notify state attorneys general and is offering credit monitoring services to those affected.
“We pledge to take extraordinary steps necessary to assist consumers and notify required parties on behalf of dealers. We timely notified the FBI and the FTC and confirmed with the FTC that 700Credit’s filing on behalf of all dealers is sufficient to meet dealer obligations to notify the FTC.” continues the notification. In addition, we will be notifying State AG offices on behalf of dealers. Impacted consumers will also be notified and offered credit monitoring services and assistance they may need. 700Credit has also been working directly with NADA.”
Michigan Attorney General Dana Nessel has reissued a consumer alert following the breach, which impacted nearly 6 million people nationwide, including more than 160,000 Michigan residents.
“If you get a letter from 700Credit, don’t ignore it. It is important that anyone affected by this data breach takes steps as soon as possible to protect their information.” said Michigan attorney general Dana Nessel.” A credit freeze or monitoring services can go a long way in preventing fraud, and I encourage Michiganders to use the tools available to keep their identity safe.”
700Credit is advising consumers to remain vigilant against phishing attempts and scams, strengthen and update passwords, and remove unnecessary stored data. The company also recommends enabling multifactor authentication and regularly reviewing credit reports. Consumers can access free weekly credit reports from Equifax, Experian, and TransUnion through the Annual Credit Report website.