Meta has rolled out a fresh set of AI-powered tools aimed at helping advertisers design more engaging and personalized promotional content. These new features include the ability to turn images into short videos, brand-focused image generation, AI-powered chat assistants, and tools that enhance shopping experiences within ads.
One of the standout additions is Meta’s video creation feature, which allows businesses to transform multiple images into animated video clips. These clips can include music and text, making it easier for advertisers to produce dynamic visual content without needing video editing skills. Because the videos are short, they’re less likely to appear distorted or lose quality, a common issue in longer AI-generated videos.
Currently, this feature is being tested with select business partners.
Another tool in development is “Video Highlights,” which uses AI to identify the most important parts of a video. Viewers will be able to jump directly to these key scenes, guided by short phrases and image previews chosen by the system. This can help businesses convey their product value more clearly and keep viewers engaged.
Meta is also enhancing its AI image creation tools. Advertisers will now be able to insert their logos and brand colors directly into the images generated by AI. This ensures that their brand identity stays consistent across all marketing content. Additionally, AI-generated ad text can now reflect the personality or style of the brand, offering a more customized tone in promotions.
Another major update is the introduction of “Business AIs”, specialized chat assistants embedded within ads. These bots are designed to answer common customer questions about a product or service. Available in both text and voice formats, these virtual assistants aim to improve customer interaction by addressing queries instantly and guiding users toward making a purchase.
Meta is also experimenting with new features like clickable call-to-action (CTA) stickers for Stories and Reels ads, and virtual try-on tools that use AI to display clothing on digital models of various body types.
These developments are part of Meta’s broader push to make advertising more efficient through automation. The company’s Advantage+ ad system is already showing results, with Meta reporting a 22% average increase in return on ad spend (ROAS) for brands using this approach. Advantage+ uses AI to analyze user behavior, optimize ad formats, and identify potential customers based on real-time data.
While AI is unlikely to replace human creativity entirely, these tools can simplify the ad creation process and help brands connect with their audiences more effectively.
