Karnataka has taken a big step to fight the rising number of online crimes. It has launched the country’s first Cyber Command Centre. This new centre will handle all matters related to cyber safety and crime under one roof. It aims to respond faster and more effectively to online threats.
The number of cybercrime cases in the state has grown a lot in the past three years. In 2022, about 18,000 cases were reported. That number rose to 22,000 in 2023 and around 23,000 in 2024. In total, Karnataka has seen over 60,000 cybercrime cases in just three years. Officials say that 20% of all cybercrime cases in India are reported from this state.
These cases include many serious issues. Some examples are online scams, hacking, blackmail, cyberstalking, fake news, and financial fraud. Crimes targeting women and children have also increased. Criminals are using fake profiles, deepfakes, and other tricks to fool people and steal their money or personal data.
A senior officer explained that many of these crimes are hard to solve. Very few cases are taken to court, and almost none end in punishment. There is also concern that many investigating officers do not have the right training to deal with high-tech crimes. To fix this, the new command centre will provide special training for both police and legal teams.
The new command will also focus on protecting the state’s digital systems. A major hacking incident recently affected the Kaveri 2.0 portal, which is used for property records. This caused major delays and losses for the state government. Officials say such incidents show how important it is to secure public digital platforms.
The officer leading this new centre is Pronab Mohanty. He is already in charge of internal security and cybercrime for the state. Now, all 45 cyber police stations in Karnataka will report directly to him. This central system is expected to improve coordination and case tracking.
The officer will also serve as the Chief Information Security Officer, or CISO, for Karnataka. That means he will look after both investigations and the security of government digital systems.
The goal of the Cyber Command Centre is not just to track and stop cybercriminals, but to make sure they face legal action. Officials believe that stronger action and more convictions will help create fear among those involved in online crimes.
This new setup could become a model for other states to follow. As cybercrime spreads its rampant growth across India, Karnataka’s decision to create a single, expert-led team could lead the way for better digital safety in the country.
With the changing nature of threats in cyberspace becoming sharper by the day, business houses are seen as shy about entrusting their precious data to the cybersecurity firm of choice. Shallow, flashy, and blanket marketing tactics that worked a few years ago are increasingly losing their impact. It is against this backdrop that demand for trust-based marketing continues to increase within the precincts of the cybersecurity industry.
Role of Trust in Cybersecurity Marketing
Unlike manufactured goods, cybersecurity services offer safety and security. It is the customers-again, usually major decision-makers like CISOs or CTOs, though-with their wallets, on companies that demonstrate real acumen and trustworthiness. More specifically, as threats increasingly complicated nature, those companies need to be perceived as forward-thinking in terms of embracing and addressing new threats.
Tacky ad campaigns and blanket marketing initiatives will have a hard time breaking into the space needed to develop that feel of trust. Cybersecurity customers will respond less to bright colours and more to the content marketing strategy: one that focuses on distributing utility-laden articles, case studies, webinars, and other materials that can inform.
This strategy enables companies to reach maturity with credibility as a thought leader, comforting clients that they are one step ahead of cyber threats.
Flaws of the Old Advertising Model
Traditional advertising is, therefore, ineffective for many in cybersecurity. Ads are saturated, and the "fatigue" caused by overexposure leads potential clients to dismiss or simply ignore them. Added to increasing scepticism surrounding inflated or erroneous advertisements, especially within cybersecurity, can cause damage. Customers want to see authentic, transparent marketing approaches. Approaches that are not authentic fall short within an industry where trust is paramount.
In response to the above issues, many firms now rely extensively on recommendations from key industry personalities. Here is where influencer marketing comes in as one of the most effective ways through which brands can reach customers based on authentic and knowledgeable voices.
Industry Experts Influence
Those authentic influencers in cybersecurity will bring a specific value by discussing insights with followers who trust their words already. Companies engaged in cybersecurity will then have the chance to reach the stakeholders when they team up with such influencers. This is how they come into audiences that are more open to the knowledge of solutions that the company has. These influencers can help dilute complex information, which may make it accessible to a client and, consequently, reinforce the authority of that brand in the field.
Challenges of Choosing the Correct Influencers
It is even more challenging than in other sectors to select the right influencer because the industry demands very high expertise and credibility. In identifying influencers, companies need to consider those whose audiences are high-level decision-makers with a real interest in cybersecurity solutions. The number of followers is irrelevant; reputation and history of creating relevant, correct content are critical. Misaligned partnerships waste resources, but more importantly, they can affect the reputation of the brand if the influencer lacks credibility.
Simplify this: many companies use influencer marketing platforms. They vet influencers, understand engagement metrics, and help companies reach the right influencers-that is, reach CISOs, CTOs, or other key decision-makers.
Technology for Influencer Marketing Optimization
For instance, there is Presspool.ai that offers platforms whereby the companies in cybersecurity can connect with verified influencers. Through data-driven insights for effective engagement, it works on spotting effective influencer partnerships, which then these systems identify influencers who have audiences that benefit the brand's objectives when using them based on an analysis of engagement data.
This data-driven approach helps firms track the performance of each campaign in real-time. Conversion and engagement levels evaluate the performance of every campaign, thereby enabling companies to target with maximum effect and guarantee a high return on investment. These insights make influencer marketing efficient and scalable.
Influencer Marketing: The Future Focus for Cybersecurity
With careful usage, influencer marketing creates great benefits for cybersecurity businesses. It brings them closer to the most intent clients-by those who are looking for cybersecurity-through a trusted voice. Here's an example; if a highly respected influencer supports a product then his followers will look and consider the solution much more seriously because it has been reviewed by a respected voice.
Additionally, these influencers teach potential clients the deconstructed version of complicated cybersecurity concepts and facilitate building credibility toward the brand as a thought leader. Not only will this create trust but also will make the clients perceive the company as an industry leader committed to the ongoing advancement of cybersecurity.
Authenticity and Analytics Are the Keys
This is a world of cyber security and a traditional ad won't work and the clients look for real voices. Here, influencer marketing can fill the gap so that a company may establish meaningful relationships through the voice of trusted figures as it changes their approach of establishing credibility in the field.
Influencer marketing platforms, through real-time data, will make these partnerships measurable and adaptable to a trust-based marketing approach rather than an ad-centric approach. Trust is now the bed on which influencer marketing will play a major role in shaping cybersecurity marketing for the future.