Search This Blog
Powered by Blogger.

Blog Archive

Labels

About Me

Load More
Trendy Right Now

Popular Posts

Showing posts with label personalized ads. Show all posts
Privacy
Ads Data Privacy data security DPC EU European Cyber Security European Union Legal Action Against Meta Meta Chatbots Meta Data personalized ads Privacy

WhatsApp Ads Delayed in EU as Meta Faces Privacy Concerns

 

Meta recently introduced in-app advertisements within WhatsApp for users across the globe, marking the first time ads have appeared on the messaging platform. However, this change won’t affect users in the European Union just yet. According to the Irish Data Protection Commission (DPC), WhatsApp has informed them that ads will not be launched in the EU until sometime in 2026. 

Previously, Meta had stated that the feature would gradually roll out over several months but did not provide a specific timeline for European users. The newly introduced ads appear within the “Updates” tab on WhatsApp, specifically inside Status posts and the Channels section. Meta has stated that the ad system is designed with privacy in mind, using minimal personal data such as location, language settings, and engagement with content. If a user has linked their WhatsApp with the Meta Accounts Center, their ad preferences across Instagram and Facebook will also inform what ads they see. 

Despite these assurances, the integration of data across platforms has raised red flags among privacy advocates and European regulators. As a result, the DPC plans to review the advertising model thoroughly, working in coordination with other EU privacy authorities before approving a regional release. Des Hogan, Ireland’s Data Protection Commissioner, confirmed that Meta has officially postponed the EU launch and that discussions with the company will continue to assess the new ad approach. 

Dale Sunderland, another commissioner at the DPC, emphasized that the process remains in its early stages and it’s too soon to identify any potential regulatory violations. The commission intends to follow its usual review protocol, which applies to all new features introduced by Meta. This strategic move by Meta comes while the company is involved in a high-profile antitrust case in the United States. The lawsuit seeks to challenge Meta’s ownership of WhatsApp and Instagram and could potentially lead to a forced breakup of the company’s assets. 

Meta’s decision to push forward with deeper cross-platform ad integration may indicate confidence in its legal position. The tech giant continues to argue that its advertising tools are essential for small business growth and that any restrictions on its ad operations could negatively impact entrepreneurs who rely on Meta’s platforms for customer outreach. However, critics claim this level of integration is precisely why Meta should face stricter regulatory oversight—or even be broken up. 

As the U.S. court prepares to issue a ruling, the EU delay illustrates how Meta is navigating regulatory pressures differently across markets. After initial reporting, WhatsApp clarified that the 2025 rollout in the EU was never confirmed, and the current plan reflects ongoing conversations with European regulators.
Read more »
Thierry Breton
Data Privacy digital competition rules Digital Markets Act European Union Facebook Instagram Meta Platforms online gatekeepers personalized ads regulatory scrutiny Technology Thierry Breton

EU Claims Meta’s Paid Ad-Free Option Violates Digital Competition Rules

 

European Union regulators have accused Meta Platforms of violating the bloc’s new digital competition rules by compelling Facebook and Instagram users to either view ads or pay to avoid them. This move comes as part of Meta’s strategy to comply with Europe's stringent data privacy regulations.

Starting in November, Meta began offering European users the option to pay at least 10 euros ($10.75) per month for ad-free versions of Facebook and Instagram. This was in response to a ruling by the EU’s top court, which mandated that Meta must obtain user consent before displaying targeted ads, a decision that jeopardized Meta’s business model of personalized advertising.

The European Commission, the EU’s executive body, stated that preliminary findings from its investigation indicate that Meta’s “pay or consent” model breaches the Digital Markets Act (DMA) of the 27-nation bloc. According to the commission, Meta’s approach fails to provide users the right to “freely consent” to the use of their personal data across its various services for personalized ads.

The commission also criticized Meta for not offering a less personalized service that is equivalent to its social networks. Meta responded by stating that their subscription model for no ads aligns with the direction of the highest court in Europe and complies with the DMA. The company expressed its intent to engage in constructive dialogue with the European Commission to resolve the investigation.

The investigation was launched soon after the DMA took effect in March, aiming to prevent tech “gatekeepers” from dominating digital markets through heavy financial penalties. One of the DMA's objectives is to reduce the power of Big Tech firms that have amassed vast amounts of personal data, giving them an advantage over competitors in online advertising and social media services. The commission suggested that Meta should offer an option that doesn’t rely on extensive personal data sharing for advertising purposes.

European Commissioner Thierry Breton, who oversees the bloc’s digital policy, emphasized that the DMA aims to empower users to decide how their data is used and to ensure that innovative companies can compete fairly with tech giants regarding data access.

Meta now has the opportunity to respond to the commission’s findings, with the investigation due to conclude by March 2025. The company could face fines of up to 10% of its annual global revenue, potentially amounting to billions of euros. Under the DMA, Meta is classified as one of seven online gatekeepers, with Facebook, Instagram, WhatsApp, Messenger, and its online ad business listed among two dozen “core platform services” that require the highest level of regulatory scrutiny.

This accusation against Meta is part of a series of regulatory actions by Brussels against major tech companies. Recently, the EU charged Apple with preventing app makers from directing users to cheaper options outside its App Store and accused Microsoft of violating antitrust laws by bundling its Teams app with its Office software.


Read more »
Subscribe to: Posts (Atom)